Back to glossaryMarketing & GrowthAcquisition Decision
Practical working label — agree its meaning within your project
Acquisition Decision records the outcome of evaluating a campaign’s performance against its goals, specifying the next action and responsible owner. It formalizes the direction for the team.
acquisition decisionmarketing & growthacquisitiondecisionrecordsoutcomeevaluatingcampaign
When to use acquisition decision
Make a decision after a checkpoint reveals clear divergence from the planned KPI.
A practical example of acquisition decision
Suppose the team decides to halt the Instagram ad set after CPA exceeds the target, reallocating budget to email referrals.
How it applies to Ideoreto
Use this reference when preparing a project introduction or explaining your work on Ideoreto. Registration does not guarantee work, collaborators or funding.
Key takeaways
- Check that the decision notes a specific metric that triggered the choice.
- Ensure the decision assigns a new owner for the follow‑up actions.
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