When to use acquisition matrix
Use an Acquisition Matrix when you need a clear overview of who to target, through which channels, and with what message before launching a growth campaign.
A practical example of acquisition matrix
For example, a startup lists 'college students' and 'young professionals' as rows, selects Instagram ads and referral programs as columns, and writes tailored copy for each cell.
How it applies to Ideoreto
Use this reference when preparing a project introduction or explaining your work on Ideoreto. Registration does not guarantee work, collaborators or funding.
Key takeaways
- Check that each audience segment appears in a row.
- Verify every selected channel has a corresponding message cell.