Back to glossaryMarketing & GrowthAcquisition Proof
Practical working label — agree its meaning within your project
Acquisition Proof is any verifiable record—such as a referral code usage, a tracked URL click, or a signed welcome email—that links a new member to a specific acquisition effort. It validates the effectiveness of that effort.
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When to use acquisition proof
Collect when you need to attribute growth to individual campaigns.
A practical example of acquisition proof
Suppose a new member signs up using a unique URL from a webinar invitation; the URL log serves as acquisition proof.
How it applies to Ideoreto
Use this reference when preparing a project introduction or explaining your work on Ideoreto. Registration does not guarantee work, collaborators or funding.
Key takeaways
- Check that the source identifier appears in the member’s profile.
- Ensure the timestamp matches the campaign’s active period.
Join Ideoreto
Use Acquisition Proof as a real signal, not just a buzzword.
Register to explore the member workspace, discover opportunities, follow live projects, and join a community where these terms show up in real decisions, not just definitions.
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