Back to glossaryMarketing & GrowthAcquisition Test
Practical working label — agree its meaning within your project
An Acquisition Test runs a single change against a control group to determine causal effects on acquisition metrics. Results inform larger rollouts.
acquisition testmarketing & growthacquisitiontestrunssinglechangeagainst
When to use acquisition test
Run when you want evidence before committing resources to a new approach.
A practical example of acquisition test
For example, a builder runs two landing page versions, A and B, to see which yields more sign‑ups over a week.
How it applies to Ideoreto
Use this reference when preparing a project introduction or explaining your work on Ideoreto. Registration does not guarantee work, collaborators or funding.
Key takeaways
- Ensure both versions use identical traffic sources.
- Record sign‑up counts for each version separately.
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