When to use brand decision
Document a Brand Decision whenever a core visual or verbal element is altered to preserve institutional memory.
A practical example of brand decision
Suppose the marketing team logs a Brand Decision explaining why they switched from a serif to a sans‑serif typeface after user testing showed higher readability.
How it applies to Ideoreto
Use this reference when preparing a project introduction or explaining your work on Ideoreto. Registration does not guarantee work, collaborators or funding.
Key takeaways
- Ensure the decision note lists at least two alternative options evaluated.
- Confirm that the chosen option is linked to the relevant brand asset file.