Back to glossaryMarketing & GrowthConversion Map
Practical working label — agree its meaning within your project
The Conversion Map places conversion events onto a visual representation of the product interface, linking each action to its physical or navigational location. It surfaces hotspots where users complete or abandon desired actions.
conversion mapmarketing & growthconversionmapplaceseventsontovisual
When to use conversion map
Create a Conversion Map when UI placement appears to affect conversion success and you need spatial diagnostics.
A practical example of conversion map
For example, a heatmap shows that most checkout completions occur on the mobile payment screen, while the address entry page has a high exit rate.
How it applies to Ideoreto
Use this reference when preparing a project introduction or explaining your work on Ideoreto. Registration does not guarantee work, collaborators or funding.
Key takeaways
- Confirm that click‑stream data includes screen identifiers for each event.
- Validate that the map’s drop‑off points align with session recordings.
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Use Conversion Map as a real signal, not just a buzzword.
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