Back to glossaryMarketing & GrowthConversion Proof
Practical working label — agree its meaning within your project
Conversion proof is a working label for records supporting a claim about a conversion result. Useful records explain measurement, comparison conditions and uncertainty; a screenshot or increase over time alone does not show that a tactic caused the change.
conversion proofmarketing & growthconversionproofworkinglabelrecordssupporting
When to use conversion proof
Collect supporting records whenever a reported conversion result will influence a spending or product decision.
A practical example of conversion proof
For example, a PDF includes the before‑and‑after click‑through rates, the experiment ID, and a note on the UI change that drove the improvement.
How it applies to Ideoreto
Use this reference when preparing a project introduction or explaining your work on Ideoreto. Registration does not guarantee work, collaborators or funding.
Key takeaways
- Define the conversion event, measurement source and comparison period.
- Separate observed differences from claims of causation.
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Use Conversion Proof as a real signal, not just a buzzword.
Register to explore the member workspace, discover opportunities, follow live projects, and join a community where these terms show up in real decisions, not just definitions.
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