Back to glossaryMarketing & GrowthDemand Signal
Practical working label — agree its meaning within your project
A demand signal is a data point that reflects a prospect’s engagement with a marketing or sales touchpoint. Signals can be digital (page views) or direct (request for quote).
demand signalmarketing & growthdemandsignaldatapointreflectsprospect
When to use demand signal
Track it when you need evidence that outreach is resonating with the target audience.
A practical example of demand signal
Suppose a prospect fills out a pricing calculator, indicating a concrete interest in cost details.
How it applies to Ideoreto
Use this reference when preparing a project introduction or explaining your work on Ideoreto. Registration does not guarantee work, collaborators or funding.
Key takeaways
- Capture the timestamp and source of each signal.
- Link the signal to a specific prospect record for follow‑up.
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