Back to glossaryMarketing & GrowthFunnel Tracker
Practical working label — agree its meaning within your project
The Funnel Tracker is a reporting tool that aggregates data from the Funnel Engine or other sources to show how many prospects occupy each stage over time. It highlights bottlenecks by calculating stage‑to‑stage conversion percentages.
funnel trackermarketing & growthfunneltrackerreportingtoolaggregatesdata
When to use funnel tracker
Deploy a Funnel Tracker when you need to measure and improve the efficiency of your lead‑to‑sale pipeline.
A practical example of funnel tracker
Suppose the tracker shows 500 leads entered, 300 reached the qualification stage, but only 50 moved to proposal, indicating a bottleneck at qualification.
How it applies to Ideoreto
Use this reference when preparing a project introduction or explaining your work on Ideoreto. Registration does not guarantee work, collaborators or funding.
Key takeaways
- Check that the tracker updates daily with the latest stage counts.
- Ensure conversion percentages are calculated for every consecutive stage.
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