When to use market map
Build a map when scattered competitor or customer research makes positioning decisions difficult to compare.
A practical example of market map
Suppose a founder compares existing scheduling tools by target customer and booking complexity, then interviews users about the alternatives they actually use.
How it applies to Ideoreto
Use this reference when preparing a project introduction or explaining your work on Ideoreto. Registration does not guarantee work, collaborators or funding.
Key takeaways
- State the dimensions and sources used for comparison.
- Distinguish observed alternatives from untested assumptions.