Back to glossaryMarketing & GrowthAcquisition Scorecard
Practical working label — agree its meaning within your project
The Acquisition Scorecard aggregates key performance indicators for a specific campaign into a single view. Scores guide decisions on scaling or adjusting tactics.
acquisition scorecardmarketing & growthacquisitionscorecardaggregateskeyperformanceindicators
When to use acquisition scorecard
Use after a pilot to decide which channels deserve more budget.
A practical example of acquisition scorecard
For example, a scorecard assigns 8/10 to email outreach, 5/10 to paid ads, and 9/10 to community referrals based on conversion rates.
How it applies to Ideoreto
Use this reference when preparing a project introduction or explaining your work on Ideoreto. Registration does not guarantee work, collaborators or funding.
Key takeaways
- Calculate conversion rates for each channel from raw data.
- Enter the resulting scores into the shared scorecard template.
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